Knowledge provides the best insights for Retail Businesses

Because the best insight is prediction – powered by AI

Retail stores and shopping malls are dealing with numerous challenges.

How can we improve our retail strategy to secure a high-quality customer experience? Who are our customers and what are their needs? How can we offer the best shopping experience while maximizing store efficiency?

G2K’s Platform Parsifal provides valuable insights based on knowledge gathered directly from the store. Connecting the real world and digital world, offers a rich database allowing for sustainable decision-making.

Parsifal turns data into knowledge

Some of our clients and partners

Customer Insights

Get to know your customers and their interests.

Parsifal recognizes gender and age structures of your visitors, providing important demographic insights while conforming to the highest data security.

An evaluation of the number of visitors entering and leaving the store, along with the average shopping time, provides a constant overview of the store visiting rate.

Moreover, Parsifal is able to detect whether customers are shopping in a group or individually. The group size is determined after entering, and provides important insights into shopping behavior.

Shopper Analytics

Parsifal provides detailed insights into visitor traffic through heat mapping. The generated data can be used to detect crowded areas with the ability to relate those information to different time periods throughout the day.

Determination of customer routes gives you a better picture of the preferred shopping routes, enabling improvements in store layouts.

Additionally, dwell times can be used to identify attractive and less attractive areas in the store.

Store Optimization

Ensuring product availbility is of utmost importance in order to secure customer satiscation and customer loyalty. Parsifal monitors shelf availability and stock levels, informing staff as soon as replenishment is necessary.

Parsifal recognizes false product placements, ensuring high-quailty product presentation and store image.

Made in Germany

G2K employs 210 employees on 4 different continents. However two of our premises are based in Germany, including our Munich HQ. Our global team is working by German standards of quality, data protection and cybersecurity.

We are proud members of the Federal Association for the Protection of Critical Infrastructure (BSKI) as well as the Federal Association of Artificial Intelligence (KI Bundesverband) and are committed to Ethical Principles in the development of our AI technology.

Elias Heinel – General Manager Retail & G2K Dubai

I’m here for you.

What can G2K do for you? I am happy to provide you with further information.

Our Parsifal platform can be trained in numerous ways, accommodating most – if not all – of your specific needs. Just let me know and I will walk you through it.

Stay in the know

We are happy to update you on the development of our company, our use cases and our core technology.